Marketing (BBA)

Program Overview

The Marketing major is available in person and online. Students completing the program will learn how to effectively conceive, promote, price, and distribute goods and services. This requires the ability to discover consumer needs, to assess complex and changing marketing situations, to determine the best marketing strategies for these situations, and to execute the strategies effectively. Marketing is an integral and essential part of any successful business.

Career Opportunities

Marketing Manager, Salesperson, Promotions Manager, Public Relations Manager, Merchandising Manager, Account Manager/Executive, Internet Marketing Director, Strategic Marketing Manager, Communication Officer, Consultant, Advertising Manager, Marketing Researcher

Program of Study

Course List
Code	Title	Credit Hours
Core IMPACTS Area : Institutional Priorities ¹		4-5
Choose one of the following communication options		3
COMM 1110	Public Speaking
Foreign Language Course Options
AMSL, ARAB, CHIN, FREN, GERM, GREK, ITAL, JAPN, KREN, LATIN, PORT, SPAN - 1001, 1002, 2001, 2002; SWAH - 1001, 1002.
Take one of the following courses		1-2
ITDS 1779	Scholarship Across the Disciplines
LEAD 1705	Introduction to Servant Leadership
PERS 1506	Perspectives 1-hour
PERS 1507	Perspectives 2-hour
Core IMPACTS Area : Mathematics & Quantitative Skills ¹		3-7
DATA 1501	Introduction to Data Science	3
MATH 1001	Quantitative Skills and Reasoning	3
MATH 1101	Introduction to Mathematical Modeling	3
MATH 1111	College Algebra	3
MATH 1113	Pre-Calculus	4
MATH 1125	Applied Calculus	3
MATH 1131	Calculus with Analytic Geometry I	4
MATH 1132	Calculus with Analytic Geometry II	4
MATH 1165	Computer-Assisted Problem Solving	3
MATH 1401	Introduction to Statistics	3
MATH 1501	Calculus I	4
MATH 2125	Introduction to Discrete Mathematics	3
STAT 1401	Elementary Statistics	3
Core IMPACTS Area : Political Science and U.S. History		6
HIST 2111	U. S. History to 1865	3
or HIST 2112	U. S. History since 1865
POLS 1101	American Government	3
Core IMPACTS Area : Arts, Humanities, and Ethics		6
Select one Fine Arts course		3
ARTH 1100	Art Appreciation
ARTH 2125	Introduction to the History of Art I– Prehistoric through Gothic
ARTH 2126	Introduction to the History of Art II– Renaissance through Modern
MUSC 1100	Music Appreciation
THEA 1100	Theatre Appreciation
ITDS 1145	Comparative Arts ²
Select one Humanities course		3
ENGL 2111	World Literature I
ENGL 2112	World Literature II
ITDS 1155	The Western Intellectual Tradition
ITDS 1774	Introduction to Digital Humanities
PHIL 2010	Introduction to Philosophy
ITDS 1145	Comparative Arts ²
Core IMPACTS Area : Communicating in Writing		6
ENGL 1101	English Composition I	3
ENGL 1102	English Composition II	3
Core IMPACTS Area : Technology, Mathematics, and Sciences ^1,3		7-11
ANTH 1145	Human Origins	3
ASTR 1105	Descriptive Astronomy: The Solar System	3
ASTR 1106	Descriptive Astronomy: Stars and Galaxies	3
ASTR 1305	Descriptive Astronomy Lab	1
ATSC 1112	Understanding the Weather	3
ATSC 1112L	Understanding the Weather Lab	1
BIOL 1125	Contemporary Issues in Biology Non-Lab	3
BIOL 1215K	Introductory Biology	4
BIOL 1225K	Contemporary Issues in Biology with Lab	4
CHEM 1151 & 1151L	Survey of Chemistry I and Survey of Chemistry I Lab	4
CHEM 1152 & 1152L	Survey of Chemistry II and Survey of Chemistry II Lab	4
CHEM 1211 & 1211L	Principles of Chemistry I and Principles of Chemistry I Lab	4
CHEM 1212 & 1212L	Principles of Chemistry II and Principles of Chemistry II Lab	4
CPSC 1105	Introduction to Computing Principles and Technology	3
CPSC 1301K	Computer Science I	4
ENVS 1105	Environmental Studies	3
ENVS 1105L	Environmental Studies Laboratory	1
ENVS 1205K	Sustainability and the Environment	4
GEOG 2215	Introduction to the Geographic Information Systems	3
GEOL 1110	Natural Disasters: Our Hazardous Environment	3
GEOL 1121	Introductory Geoscience I: Physical Geology	3
GEOL 1121L	Introductory Geoscience I: Physical Geology Lab	1
GEOL 1122	Introductory Geo-sciences II: Historical Geology	3
GEOL 1322	Introductory Geo-sciences II: Historical Geology Lab	1
GEOL 2225	The Fossil Record	4
PHYS 1111 & PHYS 1311	Introductory Physics I and Introductory Physics I Lab	4
PHYS 1112 & PHYS 1312	Introductory Physics II and Introductory Physics II Lab	4
PHYS 1125	Physics of Color and Sound	3
PHYS 1325	Physics of Color and Sound Lab	1
PHYS 2211 & PHYS 2311	Principles of Physics I and Principles of Physics I Lab	4
PHYS 2212 & PHYS 2312	Principles of Physics II and Principles of Physics II Lab	4
Core IMPACTS Area : Social Sciences		6
Select one Behavioral Science course
ECON 2105	Principles of Macroeconomics
ECON 2106	Principles of Microeconomics
PHIL 2030	Moral Philosophy
PSYC 1101	Introduction to General Psychology
SOCI 1101	Introduction to Sociology
Select one World Cultures course		3
ANTH 1107	Discovering Archaeology
ANTH 1105	Cultural Anthropology
ANTH 2105	Ancient World Civilizations
ANTH 2136	Language and Culture
ENGL 2136	Language and Culture
GEOG 1101	World Regional Geography
HIST 1111	World History to 1500
HIST 1112	World History since 1500
ITDS 1156	Understanding Non-Western Cultures
Core IMPACTS Total Hours		42
Health and Wellness		3
KINS 1106	Lifetime Wellness	2
or PHED 1205	Concepts of Fitness
Select one of the following		1
Any PEDS course
MUSC 1206	Body Mapping (Music Majors Only)

¹: The hours applied in the Institutional Priorities; Mathematics & Quantitative Skills; and Technology, Mathematics, and Sciences areas must add to 18 credit hours.
²: ITDS 1145 Comparative Arts, though listed under both Fine Arts and Humanities, may be taken only once.
³: At least 4 of the credit hours in this area must be in a lab science course.

Major Requirements

Course List
Code	Title	Credit Hours
Core Requirements
Complete the core requirements for this program		45
Core Total		45
Field of Study Requirements ¹
Minimum grade of C is required
ACCT 2101	Principles of Accounting I	3
ACCT 2102	Principles of Accounting II	3
BUSA 2100	Introduction to Information Systems in Business	3
BUSA 2115	Introduction to Business	3
ECON 2105	Principles of Macroeconomics	3
ECON 2106	Principles of Microeconomics	3
Field of Study Requirements Total		18
BBA Program Requirements
Minimum 2.0 GPA is required
Minimum grade of C is required in your major’s prerequisite course
BUSA 3115	Business Analytics I	3
BUSA 3116	Managerial Decision Making	3
or MISM 3116	Business Analytics II
BUSA 3135	International Business	3
BUSA 4000	Business Professional Exit Requirement (taken in last semester)	0
BUSA 4185	Strategic Management (taken in last semester) (minimum grade of C required)	3
FINC 3105	Principles of Finance	3
MGMT 3115	Principles of Management	3
MISM 3115	Principles of Information Systems Management	3
MKTG 3115	Principles of Marketing	3
BUSA 3126	Business Law	3
Required for the Major Total		27
Major Electives
Minimum grade of C is required
MKTG 3135	Consumer Behavior	3
MKTG 3136	Advertising	3
MKTG 4135	Marketing Research	3
MKTG 4185	Marketing Management	3
MKTG 3*/4*	Elective (advisor approved)	3
MKTG 3*/4*	Elective (advisor approved)	3
MKTG 3*/4*	Elective (advisor approved)	3
Major Electives Total		21
General Electives
Select 6 credits of electives from ACCT/BUSA/MISM/ECON/ENTR/FINC/FTA/MGMT/MKTG 3*/4*	Elective	6
Unrestricted Electives 1*/2/3/4*	Elective	6
General Electives Total		12
Total Credit Hours		123

Program Map

Plan of Study Grid
First Year
Fall		Credit Hours
ENGL 1101	English Composition I (minimum grade of C)	3
MATH 1111 or MATH 1113	College Algebra (minimum grade of C) or Pre-Calculus	3
Technology, Mathematics, and Sciences	Non-Lab Science	3
ECON 2106	Principles of Microeconomics (minimum grade of C)	3
BUSA 2100	Introduction to Information Systems in Business (minimum grade of C)	3
	Credit Hours	15
Spring
ENGL 1102	English Composition II (minimum grade of C)	3
Technology, Mathematics, and Sciences	Math/Science/Technology	3
Technology, Mathematics, and Sciences	Lab Science	4
Institutional Priorities	ITDS 1779 (2), LEAD 1705 (2), PERS 1506 (1; may be repeated with different topic), PERS 1507 (2)	2
BUSA 2115	Introduction to Business (minimum grade of C)	3
By the end of spring, students should have 30 or more hours and have completed English Composition I, English Composition II, and a math course from the Mathematics and Quantitative Skills requirements list.
	Credit Hours	15
Second Year
Fall
Institutional Priorities	COMM 1110 Public Speaking or Foreign Language 1001, 1002, 2001, 2002	3
Social Sciences	Behavioral Science	3
Arts, Humanities, and Ethics	Fine Arts electivew	3
ECON 2105	Principles of Macroeconomics ((minimum grade of C))	3
HIST 2111 or HIST 2112	U. S. History to 1865 or U. S. History since 1865	3
Health and Wellness	PEDS Elective	1
	Credit Hours	16
Spring
Arts, Humanities, and Ethics	Humanities	3
Social Sciences	World Culture	3
ACCT 2101	Principles of Accounting I (minimum grade of C)	3
POLS 1101	American Government	3
KINS 1106 or PHED 1205	Lifetime Wellness or Concepts of Fitness	2
MKTG 3115	Principles of Marketing (minimum grade of C) (minimum 2.0 GPA)	3
At the end of spring, 63 hours (core IMPACTS plus Field of Study Requirements) should be complete
	Credit Hours	17
Third Year
Fall
BUSA 3115	Business Analytics I (minimum 2.0 GPA)	3
BUSA 3135	International Business (minimum 2.0 GPA)	3
MISM 3115	Principles of Information Systems Management (minimum 2.0 GPA)	3
ACCT 2102	Principles of Accounting II (minimum grade of C)	3
MKTG 3135 or MKTG 3136	Consumer Behavior (minimum 2.0 GPA) or Advertising	3
	Credit Hours	15
Spring
BUSA 3116 or MISM 3116	Managerial Decision Making (minimum 2.0 GPA) or Business Analytics II	3
MGMT 3115	Principles of Management (minimum 2.0 GPA)	3
MKTG 3135 or MKTG 3136	Consumer Behavior (minimum grade if C) or Advertising	3
Program Electives	Marketing Elective (minimum grade of C)	3
General Electives	General Elective	3
	Credit Hours	15
Fourth Year
Fall
BUSA 3126	Business Law (minimum 2.0 GPA)	3
FINC 3105	Principles of Finance (minimum 2.0 GPA)	3
MKTG 4135	Marketing Research (minimum grade of C)	3
Program Electives	Marketing Elective (minimum grade of C)	3
General Electives	Business Elective (minimum 2.0 GPA)	3
	Credit Hours	15
Spring
BUSA 4185	Strategic Management (minimum grade of C) (minimum 2.0 GPA)	3
BUSA 4000	Business Professional Exit Requirement (minimum 2.0 GPA)	0
MKTG 4185	Marketing Management (minimum grade of C)	3
Program Electives	MKTG Elective (minimum grade of C)	3
General Electives	Business Elective (minimum 2.0 GPA)	3
General Electives	General Elective	3
	Credit Hours	15
	Total Credit Hours	123

An overall 2.0 GPA is required for graduation.

Admission Requirements

There are no program specific admission requirements.

Additional Program Requirements

All students must earn C or better in Area F, C average in Area G, C or better in Area H, and a C average in Area I business electives.

Academic Catalog 2024-2025