Communication (BA) - Strategic Communication Track

Program Overview

Built upon the theoretical foundations of interpersonal, group and rhetorical communication, this program explores concepts and applications designed for students wanting careers in organizational communication, training and development, and rhetorical analysis. It has proven to be an excellent preparation program for students desiring to continue their education in a variety of graduate and professional schools.

Program of Study

Major Requirements

Core Requirements
Complete the core requirements for this program42
Core Total42
Field of Study Requirements
Select one of the following courses:3
Human Communication
COMM 1110
Course COMM 1110 Not Found
Take the following cultural communication course:3
Intercultural Communication
Select 12 credits of the following (A Grade of C or better is required for all GFA courses) Only one field of Study requirements option can be a GFA course from the following:12
Introduction to On-Set Film Production
Intro to Film & TV Post-Production
Introduction to Live Production, Streaming & Esports
Interpersonal Communication
Group Communication
Introduction to Mass Communication
Selected Topics in Communication
Field of Study Requirements Total18
Required for the Major
Take the following courses:9
Communication Theories
Community, Dialogue, & Advocacy
Communication Exit Assessment
Communication Research
Take the following writing courses:6
Writing for Media
Social and Digital Media Writing
Take the following PR courses:9
Introduction to Public Relations
Public Relations Management
Crisis Communication
Take the following production courses:6
Video Production I
Integrated Web Design
Required for the Major Total30
Program Electives (select 12 hours of the following)12
Principles of Marketing
Advertising (Prerequisite MKTG 3115)
Modern Media and Culture
Persuasion
Non-Verbal Communication
Interpersonal Conflict Resolution
Family Communication
Communication, Gender, and Sexuality
Selected Topics in Communication
General Electives: 1818
Select any 1000 level or above courses. Suggested options are COMM and GFA courses. A Grade of C or better is required for all GFA courses.
Total Credit Hours120