Communication (BA) - Strategic Communication Track
Program Overview
Built upon the theoretical foundations of interpersonal, group and rhetorical communication, this program explores concepts and applications designed for students wanting careers in organizational communication, training and development, and rhetorical analysis. It has proven to be an excellent preparation program for students desiring to continue their education in a variety of graduate and professional schools.
Program of Study
Major Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Core Requirements | ||
| Complete the core requirements for this program | 42 | |
| Core Total | 42 | |
| Field of Study Requirements | ||
| Select one of the following courses: | 3 | |
| Human Communication | ||
COMM 1110 | Course COMM 1110 Not Found | |
| Take the following cultural communication course: | 3 | |
| Intercultural Communication | ||
| Select 12 credits of the following (A Grade of C or better is required for all GFA courses) Only one field of Study requirements option can be a GFA course from the following: | 12 | |
| Introduction to On-Set Film Production | ||
| Intro to Film & TV Post-Production | ||
| Introduction to Live Production, Streaming & Esports | ||
| Interpersonal Communication | ||
| Group Communication | ||
| Introduction to Mass Communication | ||
| Selected Topics in Communication | ||
| Field of Study Requirements Total | 18 | |
| Required for the Major | ||
| Take the following courses: | 9 | |
| Communication Theories | ||
| Community, Dialogue, & Advocacy | ||
| Communication Exit Assessment | ||
| Communication Research | ||
| Take the following writing courses: | 6 | |
| Writing for Media | ||
| Social and Digital Media Writing | ||
| Take the following PR courses: | 9 | |
| Introduction to Public Relations | ||
| Public Relations Management | ||
| Crisis Communication | ||
| Take the following production courses: | 6 | |
| Video Production I | ||
| Integrated Web Design | ||
| Required for the Major Total | 30 | |
| Program Electives (select 12 hours of the following) | 12 | |
| Principles of Marketing | ||
| Advertising (Prerequisite MKTG 3115) | ||
| Modern Media and Culture | ||
| Persuasion | ||
| Non-Verbal Communication | ||
| Interpersonal Conflict Resolution | ||
| Family Communication | ||
| Communication, Gender, and Sexuality | ||
| Selected Topics in Communication | ||
| General Electives: 18 | 18 | |
| Select any 1000 level or above courses. Suggested options are COMM and GFA courses. A Grade of C or better is required for all GFA courses. | ||
| Total Credit Hours | 120 | |
